Campfire Content: Crafting Your Message For Your Audience’s Unique Content

Presented by Ryan Brock

Founder & CEO, Metonymy Media

To innovate anything is to communicate big ideas to people facing tough challenges. In a world of digital content and constant connection, it’s easy to forget the power of the campfire ghost story to help storytellers make genuine connections with the most important audiences they have. Whether you’re tasked with writing to your peers, your partners, your investors, or your customers, this presentation will empower you to more clearly imagine the context of your key readers and produce content that will echo their emotions, speak their language, and leave a lasting impression.

You’ll Learn:

  • Learn how to utilize market research and tools liks Google AdWords and Goodle Trends to gain valuable insight into your most important audiences’ immediate context
  • Learn how to use emotional language effectively to build a genuine connection with your audiences in the moment they need you the most
  • Learn to communicate key value propositions from the perspective of your target audience and stick with them long after they’ve stopped reading

Details

Metonymy Media
1052 Virginia Ave.
Indianapolis, IN 46203

Wednesday, November 14, 2018

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Presenter

Ryan Brock is the Founder & CEO of Metonymy Media, an agency of creative writers dedicated to helping businesses and organizations communicate effectively for growth and success. His background in classics, philosophy, literature, and creative writing has helped him build a niche company that focuses on telling compelling stories through comprehensive writing services, digital marketing services, and educational writing workshops. In his position, he works with creative writers and teams from small businesses and multi-million dollar corporations alike to create effective content and maximize their reach through social media, email, print marketing, and more.

Ryan is also the co-author of Nothing New: An Irreverent History of Storytelling and Social Media. In his book, he and co-author Muhammad Yasin explore the many connections between social media marketing and the great storytellers of the past as a way of thinking tactically about new media.

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